In case you haven't heard yet, the first Vera Bradley Outlet Store will be opening in November! The store will be located at the Chicago Premium Outlets in Aurora, Illinois, and will feature merchandise discounted 25% to 40% off.
According to the article that I read, the company chose this location because it is one of the top ten largest outlet malls in the United States. Although there are no immediate plans to open similar stores, it's in their business strategy, and we may see more at some time down the road. [Read more...]