I hate to be the one to bring bad news, but starting in July 2011, prices on all Vera Bradley products are set to rise five percent. According to the Fort Wayne News Sentinel, "company executives said they plan a 5 percent increase in prices with the fall collection, which will be released July 7." According to the article, "older patterns will be 'retagged' at that time, too, in line with the price increase." Here is a link to the full article:
http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20110602/BUSINESS/106020322

Although the company's net revenues were up in the first quarter, its net income was down, due to an increase in the amount of income tax it paid ($200,000 this quarter last year compared to $7.5 million this year - ouch!). I am no tax expert, but I can't help to wonder if all this has something to do with the company recently taking its stock public. [Read more...]